Finding Stocks
Welcome to part two of my guide to investing in the stock market. Today I will be reviewing some methods I’ve used for choosing stocks. Remember, I’m not a professional. I’m an amateur like you and I’m speaking from my personal point of view. I make no guarantee of accuracy or effectiveness for this information. That said, let’s press on.
Look up Local Companies
Keeping your eyes peeled when you’re driving to work or school can help you spot obscure companies that may be on the verge of or already offer stock. Buying stock in local companies is a good way to invest in your own community and find otherwise obscure investing opportunities. I find companies this way all the time! My drive to work takes me past a company called Vulcan Materials (VMC). If I didn’t drive past that company everyday I would have never known about it.
Hear out Your Friends
Sometimes friends will come to me and tell me about a company that’s “supposed” to do well. Sometimes your friends are credible, sometimes they’re not. No matter what, if somebody mentions a company, industry, or stock to me I always investigate it, if only to broaden my knowlege of the market.
News and other Mass Media
This is a more traditional approach and shouldn’t be neglected. This is where a lot of the professionals like Jim Cramer from Mad Money provide you with analysis of the markets and provide you with their best advice. They’ll mention several companies and guess at how the stock will perform.
Your Own Research
Okay, you’ve looked up basic information on several stocks you’ve heard about. Now it’s time to do some more detailed analysis. I’ll use Vulcan Materials as an example.
Company PerformanceI examine how the stock has performed recently and historically. In this case, Vulcan Materials’ stock is up about 25% and up 560% since 1996.
This company shows an up trend over the past 10 years! That’s a good sign!
Read the News and Be Observant
Most quotes display related news. Sometimes these articles nothing more than “and Vulcan Materials donated a $1000 to a local little league team.” But, sometimes it’s serious like “Mr. So and So, the best raw materials salesman in the world and head of sales for Vulcan Materials took a long vacation and died on his way home.” Sudden developments like that can seriously impact a company for better or worse.
Community Trends
If you’re thinking about buying a stock from a local company examine the tastes, values, and preferences of your community. Vulcan Materials operates a quarry within a few miles of my home at the base of Azusa Canyon. Let’s say Azusa residents decided they didn’t want a quarry so close to their homes because of the noise, dust, or pollution it generates. The residents could make life very miserable for Vulcan to do business by organizing protests against mining, raising taxes targeted at Vulcan products and services, or preventing them from expanding into nearby property. This could reduce the profits of Vulcan Materials or even put Vulcan out of business!
On the other hand, what if the residents of Azusa weren’t so concerned about the environment and Vulcan wanted to buy nearby properties to reach a large deposit of highly valuable raw materials? That could pave the way for Vulcan’s best year ever!
Stuff You Would Use
I touched on this a little bit already, but I want to expand on it. Find companies that offer a product or service you believe in and invest! A company called Tempra Technology is developing a self cooling beer / soda can. I think this invention is up there with beer and the wheel! I believe this product will be popular, long lasting, and most of all, profitable and plan to invest accordingly.
Ask the Experts
You can literally ask Jim Cramer on his show Mad Money about specific stocks. Professional traders have a lot more time than typical people like you and me to research companies, examine board members, and look at market trends. Weigh your judgment against theirs. If most experts don’t like a company or stock, then it's probably a bad idea.
Do Some Number Crunching
Last but not least, you’ll want to look at some numbers for yourself. Find companies with good numbers. I go down the list of all the stocks I’m considering and look at things like their P/E, or stock price compared to earnings. If it has a low P/E, it’s a good candidate for my portfolio.
That’s my process in a nutshell, I’m sure there will be more on each of my methods in the future. I hope this helps you all out.
Quotes Related to This Post
Sincerely,
John Bravo
The Investing Sensei
