Kodak Posts loss, is Profitability Possible?

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Kodak is an old company, an “icon of the 20th century”, unfortunately for Kodak the days of using film are numbered and technology will soon be sweeping away film rolls, negative prints, and the Kodak itself.

With the proliferation of digital cameras, consumers have little use for camera film, especially when SD cards allow people to take multiple shots without worrying having to worry about wasting expensive film rolls trying to get that one perfect picture.

If it is to survive, Kodak has to restructure itself and cater to digital film processing market. Kodak has already begun installing digital photo processing and printing stations at its film processing locations but it has to do more! The name Kodak still makes consumers think “film”. Kodak needs to work on its image and make people think “pictures” when they hear Kodak. They need a marketing campaign that shifts focus from film to camera accessories like printers, photo printing paper, and digital photo processing.